It’s over: two full days with #DCDW Events in Antwerp and Houten, and I can say it was a great success! The feedback from the participants was particularly positive, the turnout was good, and the content we delivered certainly stood out!

The VDP page, the so-called Vehicle Detail Page, is the most important page for selling your used cars, and possibly also your new cars in stock. This is where it happens: calling, apping, direct messaging or a showroom visit! Without a visit to your VDP, there is no chance of a conversion with the online […]

Yesterday and today I am attending the Remarketing Fleet Europe Days in Luxembourg, by invitation of Johan Verbois and Silvio Grandelis. We were nominated for the Innovation Award – unfortunately without a win this time. But to be honest: the insights, conversations and encounters make it more than worthwhile to get out of bed at 5:00 a.m.

Last week we were in America, visiting our partners at Calldrip. Every year we take such a trip; it’s always valuable to meet in person to discuss the business and look each other in the eye to see if we’re still aligned in our approach. Besides that, there’s also plenty of time for fun activities outside of the meetings, which are enjoyable in themselves! For example, we drove over 130 kilometers off-road in Jeeps to one of the most beautiful viewpoints over the Grand Canyon. We spent hours there, sitting on camping chairs, barbecuing, and simply talking about life, business, and everything in between.

Why we use data from Indicata

Even though we only have a small store, we use data to determine the value of trade-in and sales cars. We do this using data from Indicata • Netherlands. We use this data to stay on top of our inventory cars, but also for bidding on trade-ins.

Our strategy is as follows: we divide the cars into three buckets: gold, silver, and bronze.

Did you know that you need to follow up on leads quickly? Of course, if you read my articles regularly, you know that the best approach is to call immediately once the request comes in. After all, the customer wants information, and the faster you call, the better! The chance of making contact is much higher after 1 minute than after 10 minutes. See below the chart from Calldrip, based on thousands of calls we monitor monthly. You go from 75% connections to below 40% in just 10 minutes. That means you need to call, email, and message much more often to even get in touch with the customer. Call after 10 minutes, and you’ll have much more work!

Google My Business was originally developed not for automotive, but for restaurants.
For dealers and car companies, Google My Business (GMB) is extremely important. Contrary to Google’s usual practice, it is still free. But are you really making use of it? Have you optimized your GMB profile for what matters to you? This week I’m speaking at Wash Expo Europe about the importance of GMB for car washes. And what applies to car washes naturally also applies to automotive.

On November 4 and 5, it’s that time again: the #DCDW Events in Antwerp and Houten (no, this time not in Almere, that was fully booked)! These promise to be full days with speakers from both home and abroad providing more insight and context into the fascinating world of online automotive!

Last week I heard it again: dealer managers (not the owners) believe that active leads – potential customers who themselves take the effort to contact the dealer or car company – should first be “pre-qualified” by a call center before being passed on to the salesperson.

The past six months — actually seven — have flown by once again! This means we can take stock at the Experience Store Doesburg: what have the marketing investments, and in this case specifically the portals, delivered? Especially now that we enthusiastically started with AutoScout24 as of September. We can include the results from that portal next time.